Healthcare Organizations Recruiting Practices Changing

February 7, 2012    

Technology and the economy have changed the recruiting landscape for the healthcare industry. Based on the 2011 Compensation Data Healthcare survey results, fewer organizations are using cash options as a recruitment tactic in the midst of a struggling economy. From 2009 to 2011, healthcare employers offering a bonus based on length of employment decreased from 29.3 percent to 23 percent.

The methods used to recruit new employees have also changed, with a significant increase in online methods of finding and attracting candidates. In 2011, 90.1 percent of healthcare organizations reported advertising open positions on the Internet, up from 87.2 percent in 2009. Internet résumé databases are becoming more popular, too. In 2009, 44.2 percent of companies recruited this way but in 2011, more than 51 percent of healthcare employers utilized this method.

“According to an informal poll we conducted early last year, respondents indicated the biggest HR challenge in 2011 would be retaining high performing employees,” said Amy Kaminski, director of marketing for Compdata Surveys, the nation’s leading pay and benefit survey data provider. “With the job market opening up, employees are looking to take their next career step, and employers are turning their focus to keeping these employees satisfied.”

A recent Workplace Survey confirms this, indicating many are pursuing work again as they did prior to the recession. Employees see this as the time to take control of forwarding their career. Many of those looking for their next career move believe they will find it this year.

Overall, voluntary turnover rates in the healthcare industry have seen little change between 2010 and 2011. Rehabilitation facilities showed the largest decrease in voluntary turnover rates at 13.1 percent in 2011 compared to 16.7 percent in 2010. The survey indicates that the voluntary turnover rate for home care was 14 percent in 2010 compared to 16 percent in 2011.

About the Survey
Compensation Data 2011 Healthcare surveyed 250 industry-specific job titles and more than 350 benchmark titles ranging from entry-level to top executives. Data was collected from more than 1,100 healthcare employers reporting on nearly 5,300 locations across the country. The results provide a comprehensive summary of pay data, benefit information and pay practices with an effective date of January 1, 2011.

Compdata Surveys is the nation’s leading compensation and benefits survey data provider. Thousands of U.S. organizations provide data each year ensuring the reliability of our results. Compdata Surveys has been providing comprehensive data at affordable prices to organizations from coast to coast since 1988. For more information about our compensation and benefit surveys, contact Michelle Willis at (800) 300-9570.

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