Not-For-Profit Organizations Recruiting Practices Changing

May 12, 2011    

Technology and the economy have changed the recruiting landscape for the not-for-profit industry. Based on the 2010 Compensation Data Not-For-Profit survey results, the tactics used for recruitment have steered away from options which cost organizations additional funds. From 2008 to 2010, organizations offering increased starting rates have decreased from 22.3 percent to 15.2 percent.

The methods used to recruit new employees have also changed, leaning away from traditional advertising in newspapers. In 2008, 79.8 percent of organizations reported advertising open positions in the newspaper. This number dropped to 70.2 percent in 2009 and 67.6 percent in 2010. More organizations are utilizing trade and professional associations to get their positions publicized. In 2008, 39.1 percent of organizations advertised jobs with trade/professional associations. In 2009, 44.6 percent utilized these methods, and 46.3 percent advertised with trade/professional associations in 2010.

Still, in spite of the economy’s current upturn, the number of organizations not actively recruiting personnel continues to rise. In 2008, just 2.3 percent of organizations were not recruiting. That number rose to 4.5 percent in 2009 and continued to rise to 5.9 percent in 2010.

“According to an informal poll we conducted earlier this year, respondents indicated the biggest HR challenge in 2011 would be retaining high performing employees,” said Amy Kaminski, director of marketing for Compdata Surveys, the nation’s leading pay and benefit survey data provider. “With the job market opening up, employees are looking to take their next career step, and employers are turning their focus to keeping these employees satisfied.”

A recent Workplace Survey confirms this, indicating that the economy’s beginning stages of recovery are causing many to begin pursuing work again as they did prior to the recession. Employees see this as the time to take control of forwarding their career. Many of those looking for their next career move believe they will find it this year.

For now, turnover rates have decreased with colleges and universities and government entities seeing notable declines. In 2009, the turnover rate for colleges and universities was 10.9 percent compared to 10.1 percent in 2010. Government entities saw a 12 percent turnover rate in 2009. That number dropped to 9.8 percent in 2010. For all not-for-profit organizations, the turnover rate dropped from 15.8 percent in 2009 to 14.9 percent in 2010. However, the industry may see voluntary turnover rates increase over the next 12 months.

Statewide turnover rates range from 6.6 percent in Ohio to 12.5 percent in New York. The states which saw the biggest changes were California, dropping in 2010 to 8.6 percent from 11.3 percent in 2009 and Kentucky which saw an increase from 8.2 percent in 2009 to 10.8 percent in 2010.

About the Survey
Compensation Data 2010 Not-For-Profit contains data on over 100 industry-specific job titles and more than 300 benchmark titles ranging from entry-level to top executives. Data is collected annually from not-for-profit employers across the country. The results provide a comprehensive summary of pay data, benefit information and pay practices with an effective date of March 1, 2010.

Compdata Surveys is the nation’s leading compensation and benefits survey data provider. Thousands of U.S. organizations provide data each year ensuring the reliability of our results. Compdata Surveys has been providing comprehensive data at affordable prices to organizations from coast to coast since 1988. For further information about the compensation and benefits surveys, contact Michelle Willis at (800) 300-9570.

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